Capture better leads
Forms ask for treatment interest, urgency, phone, email, and consent so the team knows how to follow up before calling.
The practice-owned growth system
Not another dental website. A front desk that works before the phone rings.
Most dental sites stop at a contact form. This system captures treatment intent, urgency, consent, and follow-up status so Heritage can turn search traffic, reactivation, and promotions into an organized pipeline.
What changes
Website + lead forms + nurture + patient reactivation in one place.
The public site sells trust. The backend keeps every opportunity visible.
Route by intent
Implants, emergency, cosmetic, cleaning, crowns, veneers, and root canal pages each feed the CRM with the right context.
Track the pipeline
Every opportunity can move from New to Contacted, Scheduled, Treatment Presented, Won, Lost, or Recall.
Reactivate patients
Previous patients and unscheduled treatment can be segmented for recall, implant, cosmetic, or promotional campaigns.
Why this beats the usual setup
Less duct tape. More control.
| Old setup | This system |
|---|---|
| Generic website form | Treatment-specific lead capture with urgency and consent |
| Leads buried in email | Pipeline visible inside the CRM |
| Separate GHL-style nurture | Campaign logic connected to the website data |
| Thin service pages | Local SEO pages with page-specific patient objections and offers |
| Hard to know what is working | Every lead has source, interest, stage, and message attached |
Built for high-value dentistry
One implant case, one cosmetic case, or one reactivated family can justify the system.
The point is not a prettier homepage. The point is owning the flow from first search to scheduled consult to treatment presentation to future reactivation.
Implant consults
Emergency calls
Cosmetic inquiries
Overdue hygiene recall
Unscheduled treatment
Promotional SMS/email